Home > Blog > All of the 2024 Color of the Year

Every year, various experts and organizations announce their picks for the color of the year, a hue that reflects the mood, trends, and influences of the time. If you love updating paint colors, then the colors of the year are a great place to get inspiration for your next painting project.

You can use the color of the year 2024 for your color inspiration, to know the trend, and to inspire people. Explore all the 2024 colors of the year from your favorite brands like Sherwin-Williams, Benjamin Moore, Pantone, WGSN, Valspar, Behr, etc...

WGSN and Coloro Color of the Year for 2024: Apricot Crush

WGSN and Coloro color of the year 2024 is Apricot Crush (Coloro 024-65-27). It is a warm, energetic hue reflecting a hopeful and positive mindset. It is inspired by the nutritional properties of vitamin and antioxidant-rich oranges and apricots. Here is what WGSN said on the release note, "Its soft, sun-bleached quality will pair easily with neutrals and will be suitable for textiles, glass, bath and bedroom products. Its playful side will connect with joyful beauty products, fragrances, skincare, and hair color. Apricot Crush is versatile and gender-inclusive and will be great for occasionwear, loungewear, activewear, and outerwear. Its restorative attributes will be relevant for health- and wellness-led consumer tech products."

Benjamin Moore Color of the Year 2024: Blue Nova

credit: @Benjamin Moore

Benjamin Moore named Blue Nova (825) its Color of the Year for 2024. Benjamin Moore said on the release note, "Elevate the everyday and expand horizons through juxtaposed color that is sure to inspire. With Blue Nova leading the way, depth and intrigue are balanced by an undercurrent of reassurance. This alluring mid-tone features an enchanting duality, capturing the spotlight with endlessly classic appeal."

Sherwin-Williams Color of the Year: Upward

credit: @sherwinwilliams

Sherwin-Williams announced Upward (SW 6239) as its Color of the Year 2024. Sherwin-Williams said on the release note, "A breezy, blissful blue. The color found when we slow down, take a breath, and allow the mind to clear. A sunny-day shade for spaces brimming with positive energy, creative thinking, and total contentment."

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Color of the Year: What It Is and Why It Matters

The color of the year is not just a random choice but a result of careful research and analysis of various factors, such as social, cultural, economic, and environmental issues, as well as consumer preferences, behaviors, and emotions. The color of the year is meant to capture the essence of the current moment and inspire people to express themselves, create, and connect.

How to use the color of the year

People can use the color of the year in various ways, depending on their personal preferences, tastes, and goals. The color of the year is a trend that reflects the mood and influences of the current time, and it can inspire and motivate people to express themselves, create, and connect.

Here are some possible ways people can use the color of the year:

• Home design: People can use the color of the year to decorate their homes and create a space that suits their personality and mood. They can use the color of the year as a main theme or as an accent for their walls, furniture, accessories, or artwork. They can also mix and match the color of the year with other colors, patterns, and textures to create a unique and harmonious look.
• Fashion: People can use the color of the year to update their wardrobe and create outfits that reflect their style and mood. They can use the color of the year as a statement or as a complement to their clothing, shoes, accessories, or makeup. They can also experiment with the color of the year with other colors, prints, and fabrics to create a diverse and dynamic look.
• Design Project: People can use the color of the year to enhance their design projects and create products, services, or experiences that resonate with their audience and market. They can use the color of the year as a guide or as a challenge for their color schemes, logos, typography, graphics, or packaging. They can also explore the color of the year with other elements, such as shapes, symbols, and sounds, to create a memorable and meaningful design.