McDonald’s Red Brand Color
| Color Name: | McDonald’s Red |
| Hex Color Code: | #BD0017 |
| RGB Color Code: | RGB(189, 0, 23) |
| CMYK Values*: | 0.0%, 100.0%, 87.8%, 25.9% |
| Color Family (Hue): | Red |
McDonald’s Red is the primary color associated with the brand. McDonald logo uses four colors:
McDonald’s Red (PMS 1795C/485U) for the
background of the circle, McDonald’s Yellow
(PMS 123C/ 115U) for the Golden Arches, white for
the dots, and black for the McDelivery wordmark.
What color is McDonald’s Red?
McDonald’s Red color belongs to the Red color family (hue). The hexadecimal color code(color number) for McDonald’s Red is #BD0017, and the RGB color code is RGB(189, 0, 23).
In the RGB color model, McDonald’s Red has a red value of 189, a green value of 0, and a blue value of 23. The CMYK color model (also known as process color, used in color printing) comprises 0.0% cyan, 100.0% magenta, 87.8% yellow, and 25.9% key (black). The HSL color scale has a hue of 352.7° (degrees), 100.0 % saturation, and 37.1 % lightness. In the HSB/HSV color space, McDonald’s Red has a hue of 352.7° (degrees), 100.0 % saturation and 74.1 % brightness/value.
McDonald’s Red is cool or warm?
The color McDonald’s Red is a warm color.
What is the LRV of McDonald’s Red?
McDonald’s Red has an LRV of nearly 11. By LRV value, it is a dark color.
Light Reflectance Value (LRV) is a measure of how much visible light is reflected off a surface. It is a number on a scale of 0 to 100, with 0 being pure black and 100 being pure white. The higher the LRV, the more light the color reflects and the lighter it will appear.
Color Codes - Color Space Conversions
McDonald’s Red (Other - Brand) color codes / color number / color space conversions - HEX, RGBA, CMYK, HSL, HSV/HSB, HYZ, CMY, HWB, RYB
RGBA / RGB
RGB(189, 0, 23)
Red
189 (74.1%)
Green
0 (0.0%)
Blue
23 (9.0%)
Alpha
1 (100.0%)
CMYK
Cyan
0.00%
Magenta
100.00%
Yellow
87.83%
Key
25.88%
HSL
HSL(352.7deg, 100.0 %, 37.1 %)
Hue
352.7°
Saturation
100.00 %.
Lightness
37.06 %.
RYB
RYB(237, 60, 74)
Red
237 (93.0%)
Yellow
60 (23.5%)
Blue
74 (29.0%)
HSV/HSB
Hue
352.7°
Saturation
100.00 %.
Brightness / Value
74.12 %.
HWB
H: 352.7°
W: 0.00 %
B: 25.88 %
XYZ
X : 21.14
Y : 10.88
Z : 1.8
YXY
Y1 : 10.88
X : 0.63
Y2 : 0.32
CMY
C : 25.88%
M : 100.00%
Y : 90.98%
LRV
~ 10.9 %
Munsell Color System
7.6R 3.8/15.4
CIE-Lab
L : 39.38
A : 64.24
B : 44.56
CIE-Lch
L : 39.38
C : 78.19
H : 34.75
CIE-Luv
L : 39.38
U : 126.88
V : 24.45
Hunter-Lab
L : 32.99
A : 56.68
B : 19.86
Similar Colors and Paints
Named colors similar to McDonald’s Red (Other - Brand)
Here are the colors similar to McDonald’s Red (Other - Brand). Delta E (ΔE) is the measure of the difference between two colors. Delta E is measured on a scale from 0 to 100, where 0 means exact match, and 100 is the highest difference.
Similar colors from Pantone, RAL, and other color matching system
Pantone PMS
McDonald’s Red similar/equivalent colors from Pantone PMS. Conversion of McDonald’s Red to Pantone PMS
RAL Classic
McDonald’s Red similar/equivalent colors from RAL Classic. Conversion of McDonald’s Red to RAL Classic
Pantone TCX
McDonald’s Red similar/equivalent colors from Pantone TCX. Conversion of McDonald’s Red to Pantone TCX
British Standard 4800
McDonald’s Red similar/equivalent colors from British Standard 4800. Conversion of McDonald’s Red to British Standard 4800
RAL Design
McDonald’s Red similar/equivalent colors from RAL Design. Conversion of McDonald’s Red to RAL Design
Similar colors from Brand, Business, School, Organization, Sports, Flag
Paint similar to McDonald’s Red (Other - Brand)
Here are the best recommended paint colors similar to McDonald’s Red (Other - Brand). Delta E (ΔE) is the measure of the difference between two colors. Delta E is measured on a scale from 0 to 100, where 0 means exact match, and 100 is the highest difference.
Benjamin Moore
McDonald’s Red similar/equivalent paint from Benjamin Moore. Conversion of McDonald’s Red to Benjamin Moore
Valspar
McDonald’s Red similar/equivalent paint from Valspar. Conversion of McDonald’s Red to Valspar
Sherwin Williams
McDonald’s Red similar/equivalent paint from Sherwin Williams. Conversion of McDonald’s Red to Sherwin Williams
Dunn-Edwards
McDonald’s Red similar/equivalent paint from Dunn-Edwards. Conversion of McDonald’s Red to Dunn-Edwards
Behr
McDonald’s Red similar/equivalent paint from Behr. Conversion of McDonald’s Red to Behr
PPG Paints
McDonald’s Red similar/equivalent paint from PPG Paints. Conversion of McDonald’s Red to PPG Paints
Color Combinations
View more McDonald’s Red - #BD0017 color palettes and coordinating colors
240004
57000B
8A0011
BD0017
F0001D
FF243F
FF576B
Monochromatic Color Palette
Monochromatic colors belong to the same hue angle but different tints and shades. Monochromatic color palette can be generated by keeping the exact hue of the base color and then changing the saturation and lightness.
A600BD
BD0075
BD0017
BD4800
BDA600
Analogous Color Palette
Analogous colors are a group of colors adjacent to each other on a color wheel. Group of these adjacent colors forms Analogous color scheme Palette. Analogous Palette can be generated by increasing or decreasing the hue value by 30 points.
BD0017
17BD00
0017BD
Triadic Color Palette
The triadic color palette has three colors separated by 120° in the RGB color wheel
BD0017
75BD00
00BDA6
4800BD
Tetradic Color Palette
The tetradic colour scheme composed of two sets of complementary colors in a rectangular shape on the color wheel.
BD0017
C41A2E
CA3345
D14C5D
D76674
DE808B
E599A2
EBB2B9
F2CCD1
F8E6E8
FFFFFF
BD0017
AA0015
970012
840010
71000E
5E000C
4C0009
390007
260005
130002
000000
Example Color Images and Mockup
Mobile app mockup example for McDonald’s Red - #BD0017 color
Website mockup example for McDonald’s Red - #BD0017 color
T-Shirt mockup example for McDonald’s Red - #BD0017 color
Chart visualization example with McDonald’s Red - #BD0017 color
McDonald’s Red - #BD0017 Color Images and Patterns
