Color Name: Viber Purple
Hex Color Code: #7360F2
RGB Color Code: RGB(115, 96, 242)
CMYK Values: CMYK(67%, 67%, 0%, 0)
Color Family (Hue): Purple





Viber Purple is the official brand color of Rakuten Viber®. Read more about Rakuten Viber® color and brand guidelines here.


What color is Viber Purple?

Viber Purple color belongs to the Purple color family (hue). The hexadecimal color code(color number) for Viber Purple is #7360F2, and the RGB color code is RGB(115, 96, 242).

In the RGB color model, Viber Purple has a red value of 115, a green value of 96, and a blue value of 242. The CMYK color model (also known as process color, used in color printing) comprises 52.5% cyan, 60.3% magenta, 0.0% yellow, and 5.1% key (black). The HSL color scale has a hue of 247.8° (degrees), 84.9 % saturation, and 66.3 % lightness. In the HSB/HSV color space, Viber Purple has a hue of 247.8° (degrees), 60.3 % saturation and 94.9 % brightness/value.


Viber Purple is cool or warm?

The color Viber Purple is a cool color.


What is the LRV of Viber Purple?

Viber Purple has an LRV of nearly 18. By LRV value, it is a medium dark color.

Light Reflectance Value (LRV) is a measure of how much visible light is reflected off a surface. It is a number on a scale of 0 to 100, with 0 being pure black and 100 being pure white. The higher the LRV, the more light the color reflects and the lighter it will appear.






Color Codes - Color Space Conversions


Viber Purple (Other - Brand) color codes / color number / color space conversions - HEX, RGBA, CMYK, HSL, HSV/HSB, HYZ, CMY, HWB, RYB


RGBA / RGB

RGB(115, 96, 242)
Red
115 (45.1%)
Green
96 (37.6%)
Blue
242 (94.9%)
Alpha
1 (100.0%)

CMYK

Cyan
67%
Magenta
67%
Yellow
0%
Key
0%

HSL

HSL(247.81deg, 84.9 %, 66.3 %)

Hue
247.81°
Saturation
84.88 %.
Lightness
66.27 %.

RYB

RYB(29, 12, 131)
Red
29 (11.4%)
Yellow
12 (4.7%)
Blue
131 (51.4%)

HSV/HSB

Hue
247.81°
Saturation
60.33 %.
Brightness / Value
94.90 %.

HWB

H: 247.81°

W: 37.65 %

B: 5.10 %

XYZ

X : 27.28

Y : 18.42

Z : 86.12

YXY

Y1 : 18.42

X : 0.21

Y2 : 0.14

CMY

C : 54.90%

M : 62.35%

Y : 5.10%


LRV

~ 18.4 %

Munsell Color System

9.3PB 4.8/18

CIE-Lab

L : 50

A : 45.32

B : -71.16

CIE-Lch

L : 50

C : 84.37

H : 302.49

CIE-Luv

L : 50

U : -2.38

V : -112.66

Hunter-Lab

L : 42.92

A : 38.34

B : -88.93






Similar Colors and Paints



Named colors similar to Viber Purple (Other - Brand)


Here are the colors similar to Viber Purple (Other - Brand). Delta E (ΔE) is the measure of the difference between two colors. Delta E is measured on a scale from 0 to 100, where 0 means exact match, and 100 is the highest difference.



#7B68EE
Medium Slate Blue
ΔE - 2.60 (97.4% similar)
#5468FF
Nebula Blue
ΔE - 5.26 (94.7% similar)
#6A5ACD
Slate Blue
ΔE - 5.81 (94.2% similar)
#9457EB
Lavender Indigo
ΔE - 6.17 (93.8% similar)





Similar colors from Pantone, RAL, and other color matching system


Pantone PMS


Viber Purple similar/equivalent colors from Pantone PMS. Conversion of Viber Purple to Pantone PMS


#685BC7
PANTONE 2725 C
ΔE - 6.61 (93.4% similar)
#8A69D4
PANTONE 814 C
ΔE - 6.67 (93.3% similar)
#6A6DCD
PANTONE 2366 C
ΔE - 6.78 (93.2% similar)
#825DC7
PANTONE 2088 C
ΔE - 7.25 (92.8% similar)


Similar colors from Brand, Business, School, Organization, Sports, Flag








Paint similar to Viber Purple (Other - Brand)


Here are the best recommended paint colors similar to Viber Purple (Other - Brand). Delta E (ΔE) is the measure of the difference between two colors. Delta E is measured on a scale from 0 to 100, where 0 means exact match, and 100 is the highest difference.


Behr


Viber Purple similar/equivalent paint from Behr. Conversion of Viber Purple to Behr


#6373B4
Wild Pansy (P540-6)
ΔE - 11.39 (88.6% similar)
#667B8E
Skinny Jeans (S510-5)
ΔE - 11.99 (88.0% similar)
#58728A
Arrowhead Lake (PPU14-01)
ΔE - 12.31 (87.7% similar)
#5A7490
Laguna Blue (PPU14-18)
ΔE - 12.56 (87.4% similar)


PPG Paints


Viber Purple similar/equivalent paint from PPG Paints. Conversion of Viber Purple to PPG Paints


#5868AE
Blue Calico (PPG1246-7)
ΔE - 11.45 (88.5% similar)
#607B8E
Canyon Blue (PPG1155-6)
ΔE - 11.53 (88.5% similar)
#5C707E
Hatteras Gray (PPG10-10)
ΔE - 12.50 (87.5% similar)
#6274AB
King's Robe (PPG1245-6)
ΔE - 12.52 (87.5% similar)


Dunn-Edwards


Viber Purple similar/equivalent paint from Dunn-Edwards. Conversion of Viber Purple to Dunn-Edwards


#5D66AA
Bellflower (DE 5908)
ΔE - 11.55 (88.5% similar)
#6C849B
Lakeville (DE 5872)
ΔE - 12.59 (87.4% similar)
#70828F
Mica Creek (DE 5823)
ΔE - 12.77 (87.2% similar)
#65869B
Seal Pup (DE 5816)
ΔE - 12.78 (87.2% similar)





Valspar


Viber Purple similar/equivalent paint from Valspar. Conversion of Viber Purple to Valspar


#5A7589
Providence (8003-44F)
ΔE - 11.73 (88.3% similar)
#587487
Retro-Colonial Blue (4006-4B)
ΔE - 11.87 (88.1% similar)
#557690
Goddess of the Nile (V109-5)
ΔE - 12.29 (87.7% similar)
#6C7CB8
Simply Purple (4004-10B)
ΔE - 12.41 (87.6% similar)


Benjamin Moore


Viber Purple similar/equivalent paint from Benjamin Moore. Conversion of Viber Purple to Benjamin Moore


#627885
Philipsburg Blue (HC-159)
ΔE - 12.05 (87.9% similar)
#67818F
Alfresco (1672)
ΔE - 12.45 (87.6% similar)
#5E7480
Thousand Oceans (1645)
ΔE - 12.56 (87.4% similar)
#537284
Mozart Blue (1665)
ΔE - 12.57 (87.4% similar)


Sherwin Williams


Viber Purple similar/equivalent paint from Sherwin Williams. Conversion of Viber Purple to Sherwin Williams


#5D6F7F
Distance (SW 6243)
ΔE - 13.03 (87.0% similar)
#6572A5
Gentian (SW 6817)
ΔE - 13.04 (87.0% similar)
#4E7287
Inky Blue (SW 9149)
ΔE - 13.11 (86.9% similar)
#506B84
Denim (SW 6523)
ΔE - 13.33 (86.7% similar)








Color Combinations


View more Viber Purple - #7360F2 color palettes and coordinating colors



Monochromatic Color Palette

Monochromatic colors belong to the same hue angle but different tints and shades. Monochromatic color palette can be generated by keeping the exact hue of the base color and then changing the saturation and lightness.

Analogous Color Palette

Analogous colors are a group of colors adjacent to each other on a color wheel. Group of these adjacent colors forms Analogous color scheme Palette. Analogous Palette can be generated by increasing or decreasing the hue value by 30 points.

Triadic Color Palette

The triadic color palette has three colors separated by 120° in the RGB color wheel

Tetradic Color Palette

The tetradic colour scheme composed of two sets of complementary colors in a rectangular shape on the color wheel.







Example Color Images and Mockup


Mobile app mockup example for Viber Purple - #7360F2 color



Website mockup example for Viber Purple - #7360F2 color



T-Shirt mockup example for Viber Purple - #7360F2 color


Chart visualization example with Viber Purple - #7360F2 color



Viber Purple - #7360F2 Color Images and Patterns


Viber Purple Other vintage style bedroom interior
Viber Purple Other cozy coffee corner interior
Viber Purple Other modern minimalist living room interior
Viber Purple Other dining room design
Viber Purple Other exterior design modern house with walkway
Viber Purple Other modular kitchen design